Choose These Cole Directory and Vista Print Marketing Ideas

When you need marketing ideas, I offer you my postcard mailing campaigns for inspiration. These campaigns may not suit everyone, but when you want to jolt your audience into action, find inspiration here.

At the Austin Public Library, I used the Cole Directory to find addresses of businesses and consumers. The Cole Directory designates consumers who have opted out of direct mail solicitation, so I respected the wishes of these consumers.

I hand wrote these addresses on postcards that VistaPrint printed for me. I found satisfaction in the process and I exercised diligence by maximizing my time on public transportation and during other downtimes to hand address these postcards.

For the first campaign, I mailed 1000 of the following postcards, advertising my erotica poetry books, to the Austin area.

For the next campaign, I mailed 750 of the following postcards, advertising my interracial BDSM erotica, to the Austin area and surrounding areas.

My third consultant inspired some of the text of the first postcard campaign.

When you desire to energize your target audience, use these marketing ideas as inspiration.